What is Beyond Meat made from?īeyond Meat products taste so much like animal-based products that it’s hard to believe they are composed entirely of plant ingredients. “The future is one where the meat case is going to be called the protein case and consumers will be able to buy plant-based and animal-based protein side by side,” he told The Washington Post in 2016. These made it easier when company founder Ethan Brown refused to work with stores unless they agreed to display the brand’s products in the meat aisle, a move he regarded as crucial.
Getting into so many locations wasn’t easy, but Beyond Meat has two things going for it: a unique product and favorable word of mouth. These can be found in more than 122,000 retail outlets in 80 countries. This helped the company offer a broad range of plant-based products, including sausages, ground “beef,” chicken tenders, crumbles, meatballs, and its ever-popular burger patties. This was soon followed by the company’s signature product: a burger that “bleeds,” which won kudos from meat-eaters and set Beyond Meat on a path to becoming a market leader in the plant-based protein space.Īfter being initially funded by venture capitalists, Beyond Meat went public in 2019 with a hugely successful IPO, becoming the first vegan meat alternative to trade on the US stock exchange. That began to change in 2012, when Beyond Meat, a California-based producer of vegan meat, launched its Chicken-Free Strips, replicating the taste and texture of their animal-based counterpart. The results often ran the gamut from bland to bearable, and meat-lovers trying to reduce their consumption without sacrificing flavor were generally disappointed. Not so long ago, anyone looking to satisfy their meat craving with a plant-based substitute had to be content with alternatives made from such ingredients as soy, lentils, or beans.
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