
Unlike the previous example I mentioned, this video goes into much more detail regarding each of the digital marketing concepts. Here we have our own Digital Marketing Course video as an example. These videos can act as guides to complex information and concepts, hints, tips and tricks, and much more. Tutorial videos give users insight and knowledge they can use.

So far, hope you like the ideas we discussed in the article YouTube Video Ideas, in case of doubts, leave your questions below. Concepts like SEO, Social Media Marketing, Search Engine Marketing are explained in a detailed and visual manner. These can also help to simplify complex concepts and features to your audience.įor example, we have our videos on digital marketing. These tend to be more useful than walls of text detailing how something works. These videos aim to tell users how a particular product/service works.

This is an example of a promo video for the Data Innovation Summit 2020, which hypes up the event boasting the greatest minds in tech, the most innovative companies, and more. It’ll also enable you to engage with your audience and build their interest, and even learn more about the event. These videos would help build hype about an upcoming event. It can also include comparisons to older versions and competitors. These videos are usually short, concise, and tell the audience exactly what they need to know.Ī product announcement can be used to show the audience a clearer look at the product or service than the product showcase. Product Showcase or AnnouncementĪ product showcase video aims to show the features and benefits of a brand’s latest product offering. This video by Olympus group focuses on the history behind the mascot making brand and the many people who make it a success. The individuals in these videos can also end up becoming mascots for your brand. These videos help with creating a personal relationship with your audience since they show off the people who make the product/ content that the audience enjoys. Meeting the TeamĪ brand is only as strong as the team that works behind it. It also gives the audience a sneak peek into the atmosphere of a company. Audiences relate to these videos since they usually involve interviews with people talking about why they enjoy working there. These videos are relatable to the audience and grab the attention of a potential job seeker. Read more: 5 Brilliant Ideas to Repurpose Blog ContentĪ video highlighting company culture tells the audience what your business's goals are, its values, and why it exists. This means that when you create an advertisement for YouTube, you keep the mobile users in mind. 70% of the YouTube watch time comes from mobile.This could be just videos on their products, tutorials, event announcements, and much more. 62% of businesses use YouTube to post content.As you watch this video, you’re contributing to that number. People watch 1 billion hours of YouTube a day.8/10 marketers consider YouTube to be one of the best platforms to advertise their products or services.

A good fraction of that audience could be shown your product and could turn from users to customers.
